SituationA retail chain seeks to attract more customers to their stores using engaging content to promote their brand. The use of digital signage to display eye-catching visuals is interesting because it generates more walk-in traffic with personalized messaging across the web, mobile and in-store access points.
The VuScape controller enhances the versatility of this application allowing the retailer to customize the use and layout of their digital signage. The VuWall2 web client provides drag-and-drop functionality in an interface where all the data sources can be customized into preset layouts.
Arranging promotional content and visual assets into preset layouts allows this retail chain to schedule their messaging in accordance with the demographics and interest of their customer base. As a result, they are able to bring relevant content that is personalized for the target audiences they want to reach.
How it works