The purpose of a media command center is to be able to react with agility to signals brought by social media, but also by more traditional media such as online news or TV channels.
For a social media command center, the best analytical tools can only be efficient if they come with the appropriate visualization and collaboration technology.
Social media analysts who use data mining applications need to be able to easily share the information from their desktop to the videowall; supervisors need to be able to quickly display the relevant pieces of information from different sources (analysts desks, social media feeds, web pages, and sometimes TV channels or cameras) in a way that decision makers can easily understand a situation and effectively take measures to adjust their messaging or brand communication.
The VuWall solution offers the ideal way to bring together all the visual information coming from the different sources and display it on the main video wall as well as on the satellite monitors or projectors in any way possible.
It is very easy to create scenarios to display the relevant content when and where it is needed or to manipulate it through simple drag and drop operations.
What is very specific about the VuWall solution is that the display scenarios can include a mix of web pages, social media feeds, desktops from remote or local computer and video streams from TV channels or cameras. These display scenarios are very easy to create and to recall. The modularity of VuWall products offers an easy path for scalability which is key for system deployments in the fast changing world of social media!